Data Protection & Cookie Policy

Privacy Policy

Effective Date: January 2025 | Last Updated: October 2026

1. Introduction

Welcome to PhonePik ("we", "our", or "us"), accessible at https://phonepik.in. PhonePik is an independent mobile phone comparison and consumer advice platform dedicated to helping users in India compare technical specifications, benchmark scores, camera capabilities, and real-time market prices.

This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, in compliance with the Information Technology Act, 2000, and the Digital Personal Data Protection (DPDP) Act, 2023.

2. Information We Collect

PhonePik does not require user registration, passwords, or personal account creation. You can browse all phone specifications, comparison tools, and curated buying guides without sharing personal identification details.

We automatically collect non-personal device and usage data when you navigate our site, including:

  • Browser type, operating system, and device screen resolution.
  • Pages visited, time spent per page, and referral URLs.
  • General geographical location (city/country level) derived from IP addresses for localized price display.

3. Cookies & Tracking Technologies

We use essential and analytics cookies to optimize page load speeds, remember comparative selections, and evaluate overall site performance.

Third-party services, such as Google Analytics, may set analytical cookies to measure traffic patterns. You may disable or delete cookies via your browser settings at any time without impacting your ability to browse specifications on PhonePik.

4. Affiliate Disclosure & Third-Party Retailers

PhonePik participates in affiliate marketing programs with online retailers including Amazon India (Amazon Associates) and Flipkart.

When you click on an external link to purchase a smartphone on Amazon.in or Flipkart.com, the retailer sets a temporary tracking cookie to identify PhonePik as the referrer. If you complete a qualifying purchase, we may receive a small commission from the retailer at zero extra cost to you.

External merchant websites maintain their own independent privacy and cookie policies. We encourage you to review their terms upon visiting. For full details, please review our Affiliate Disclosure.

5. Data Security & Retention

We implement industry-standard encryption protocols (HTTPS/SSL) to protect data transmitted between your browser and our servers. We do not sell, rent, or trade any collected analytics or user data with third-party advertisers.

6. Grievance Redressal & Contact

If you have questions, feedback, or concerns regarding our privacy practices or wish to request data deletion, you may reach our editorial and grievance team at:

PhonePik Editorial & Privacy Officer

Email: [email protected]

Website: https://phonepik.in